OKR Examples: 30+ Real-World Objectives and Key Results by Department

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Verified February 12, 2026

OKR Examples: 30+ Real-World Objectives and Key Results by Department

Last verified: February 2026

Overview

The best way to learn OKR writing is through examples. Below are practical OKR examples organized by department, from company-level strategy to individual contributor goals. Each follows the standard format: one qualitative Objective with 2-4 measurable Key Results.

Company-Level OKRs

Objective: Become the category leader in our market

  • KR1: Achieve #1 position on G2 Grid for our category
  • KR2: Grow annual recurring revenue from $5M to $12M
  • KR3: Win 10 enterprise accounts with $100K+ ACV
  • KR4: Achieve 95% customer retention rate

Objective: Build a company culture that attracts world-class talent

  • KR1: Increase employee NPS from 35 to 60
  • KR2: Reduce voluntary attrition from 18% to 8%
  • KR3: Fill 100% of open roles within 45 days (currently 70 days average)

Product Team OKRs

Objective: Deliver a product experience that users love and recommend

  • KR1: Achieve product NPS of 55+ (currently 38)
  • KR2: Increase daily active users by 40%
  • KR3: Reduce feature request backlog by 50% through shipping top-voted items

Objective: Make the mobile experience best-in-class

  • KR1: Launch mobile app with 4.5+ star rating
  • KR2: 30% of total usage comes from mobile (currently 8%)
  • KR3: Mobile task completion rate matches desktop (currently 65% vs 90%)

Marketing Team OKRs

Objective: Build a content engine that drives qualified pipeline

  • KR1: Increase organic traffic from 50K to 150K monthly visits
  • KR2: Generate 500 marketing-qualified leads per month (currently 200)
  • KR3: Achieve 3% visitor-to-lead conversion rate (currently 1.2%)

Objective: Establish thought leadership in our category

  • KR1: Publish 12 original research pieces or reports
  • KR2: Secure 5 speaking slots at tier-1 industry events
  • KR3: Grow LinkedIn company page followers from 5K to 20K

Sales Team OKRs

Objective: Build a repeatable, scalable sales machine

  • KR1: Increase win rate from 20% to 32% on qualified opportunities
  • KR2: Reduce average sales cycle from 60 days to 35 days
  • KR3: 100% of reps hit 80%+ of quota (currently 60% of reps do)

Objective: Expand into the enterprise segment

  • KR1: Close 5 enterprise deals ($100K+ ACV)
  • KR2: Build and validate enterprise sales playbook
  • KR3: Achieve 50%+ win rate on enterprise deals

Customer Success Team OKRs

Objective: Make customer retention our competitive advantage

  • KR1: Achieve 97% gross retention rate (currently 92%)
  • KR2: Increase NRR to 120% through expansion revenue
  • KR3: Reduce time-to-value from 30 days to 7 days for new customers

Objective: Turn customers into advocates

  • KR1: Generate 15 customer case studies or testimonials
  • KR2: 30% of new leads come from customer referrals
  • KR3: Achieve CSAT score of 4.7/5.0 (currently 4.2)

Engineering Team OKRs

Objective: Ship with speed and confidence

  • KR1: Increase deployment frequency from weekly to daily
  • KR2: Reduce change failure rate from 12% to under 3%
  • KR3: Achieve 99.95% uptime (currently 99.8%)

Objective: Eliminate technical debt blocking product velocity

  • KR1: Reduce build time from 15 minutes to under 3 minutes
  • KR2: Migrate 100% of legacy API endpoints to v2 architecture
  • KR3: Increase automated test coverage from 45% to 80%

HR / People Team OKRs

Objective: Build a hiring machine that delivers top-tier talent

  • KR1: Reduce time-to-fill from 65 days to 30 days
  • KR2: Increase offer acceptance rate from 70% to 90%
  • KR3: 80%+ of new hires rate onboarding as "excellent"

Objective: Develop a culture of continuous learning

  • KR1: 100% of employees have individual development plans
  • KR2: Average 20 hours of learning per employee per quarter
  • KR3: Internal promotion rate increases from 15% to 30%

Finance Team OKRs

Objective: Build financial operations that scale with the business

  • KR1: Close monthly books within 5 business days (currently 12)
  • KR2: Reduce expense report processing time from 14 days to 3 days
  • KR3: Achieve 95%+ forecast accuracy for quarterly revenue (currently 80%)

Tips for Using These Examples

  1. Adapt, don't copy — these examples are starting points, not templates
  2. Add your baseline numbers — every KR needs a "from X" starting point
  3. Validate ambition — adjust targets based on your team's context
  4. Limit quantity — pick 3-5 OKRs per team, not all of these

How Krezzo Helps

Krezzo includes an OKR library with templated examples by department and industry. Teams can start from proven templates and customize them with their own metrics, baselines, and targets.

Sources

  • Doerr, John. Measure What Matters. Penguin, 2018.
  • Niven, Paul R. and Lamorte, Ben. Objectives and Key Results. Wiley, 2016.
  • krezzo.com
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